"The fashion video 'TEXTURE' is a personal project that draws inspiration from the gothic aesthetic. Often, the term 'gothic' carries negative connotations, suggesting something dark, barbaric, gloomy, and macabre. Paradoxically, these very connotations have, in some circles, transformed it into a symbol of rebellion. Today, the terms 'goth' and 'gothic' are commonly associated with black-clad teenagers and mascara-wearing rock musicians like The March Violets, The Cure, Joy Division, and others. However, the gothic style encompasses a multitude of meanings and layers.The gothic look has been a recurring and influential theme in contemporary fashion, transcending its origins within the goth subculture and finding a place in high fashion."
"My website primarily showcases a collection of personal projects that I embarked on during a period of lockdown. It was during this time that I made the pivotal decision to pivot from a career in fashion design to embark on my journey as a fashion photographer and video maker.My creative process is deeply rooted in extensive cultural research, culminating in a meticulously visualized concept that places a strong emphasis on identity strategy, color dynamics, and dynamic movement. Drawing from my rich background as a graphic artist and fashion designer, I bring a unique perspective to the world of photographic and video production. I find myself connecting the creation of visually captivating and dynamic content to my concept of connection - especially when I see my ideas come to life in the exact way I envisioned."
As a Creative Director and freelance Photographer with a base in the enchanting city of Paris and roots in Moscow, I've cultivated a diverse skill set through a decade-long journey of study and experience. My educational background spans fashion, graphic design, fine art, and photography, which have been instrumental in shaping my creative prowess. With over a decade of professional engagement in the industry, my expertise lies in the domains of fashion, art direction, and image-making. My career took root in 2006 when I ventured into the world of fashion styling, collaborating with renowned brands such as Nike, TopShop, TV, and a plethora of fashion magazines. From 2008 to 2020, I expanded my creative horizons by delving into fashion and graphic design, adding new layers to my artistic identity. The year 2020 brought a monumental transformation in my life, catalysed by the first lockdown. It was during this pivotal moment that I embarked on an exploratory journey into image creation, harnessing the power of photography and video to bring my visions to life. This endeavor bore fruit, earning my work prestigious nominations at esteemed festivals such as the Berlin Commercial Film Festival, Milan Fashion Film Festival, Porto Fashion Film Festival, and many others.My mission as a Creative Director and Photographer is to continue pushing the boundaries of artistic expression and delivering compelling, visually captivating results to both local and international start-ups. From conceptualisation to the final delivery of projects, I'm committed to weaving innovation and creativity into every aspect of my work. With a decade of experience under my belt and an unquenchable thirst for artistic exploration, I look forward to the exciting challenges and opportunities that lie ahead in this dynamic industry.
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